John Friend is a seasoned executive sales leader and self-funded health plan expert with over 30 years of experience in healthcare benefits, cost containment, and strategic growth. A master networker and problem solver, he has built and led successful advisory practices, driving innovation in self-funded employer health plans, risk management, and cost reduction strategies. His deep expertise in business development, market strategy, and value-based healthcare solutions has helped organizations increase efficiency, lower expenses, and enhance access to high-quality care.

John has held leadership roles across brokerage firms, carriers, and SaaS healthcare companies, helping self-funded employers, TPAs, brokers, and providers implement innovative health plan solutions. He has successfully led business expansion initiatives, executed high-impact sales strategies, and advised healthcare organizations on cost-saving methodologies. His passion lies in making healthcare more affordable and accessible by leveraging cutting-edge technology, strategic partnerships, and forward-thinking plan designs.